Fairhill Shopping Centre is delighted to welcome Valerie McLernon as Centre Manager. Valerie brings an extensive background in both retail and centre management spanning over 32 years. As an Executive Committee Member of the Northern Ireland Regional Shopping Centres (NIRSC) and a recipient of numerous industry awards, including the 2022 “Community Engagement Award” and the 2023 “Special Recognition Award,” Valerie brings a wealth of experience and a proven track record of success to Fairhill.
“I am excited about the opportunity to manage Fairhill Shopping Centre, particularly with the exciting development of Primark and the Fairhill’s attractiveness to new tenants seeking a premier location. Collaborating with the ambitious owners, enthusiastic managing and letting agents, experienced colleagues, and established tenants presents a dynamic environment for growth and innovation. The variety of tenants and the familiar locality of Fairhill Shopping Centre provide an exciting backdrop for building relationships with both customers and the local community,” states Valerie, expressing her enthusiasm for her new role.
Valerie is committed to enhancing the shopping experience for the centre’s tenants and customers. “My vision for Fairhill is to continue the aspirational work in establishing it as one of the premier shopping destinations in Northern Ireland. As part of the physical building is being reimaged, I aim to enhance the welcoming and vibrant atmosphere, creating an environment where our tenants are highly regarded, and our customers can expect quality, value and service to freely enjoy shopping and dining in safe and accessible surroundings. At the heart of our operations will be a customer-centric approach, ensuring that every decision we make prioritises the needs and satisfaction of our customers,” she explains, detailing her strategic goals for the centre.
Customers can anticipate an array of new experiences and services under Valerie’s leadership. “Customers can look forward to an enhanced ambience throughout Fairhill Shopping Centre, reflecting our commitment to providing a pleasant and enjoyable shopping destination. We will actively seek feedback from customers through various channels to continuously improve their experience. There is no room for complacency in securing a prized reputation for excellence in customer experience. Our goal will be to foster genuine connections with our customers and memorable experiences that set us apart,” Valerie assures, highlighting her commitment to customer satisfaction.
Valerie is also focused on strengthening the centre’s ties with the local community. “We will actively engage with the local community by participating in local groups such as Ballymena BID, fostering partnerships with local agencies and collaborating on initiatives that benefit the whole community. Through organised events, we will provide opportunities for local schools, businesses and residents to get involved and share ideas, strengthening our ties with the local community and ensuring that Fairhill Shopping Centre remains a valued asset,” she outlines, emphasising the importance of community involvement.
Looking ahead, Valerie has ambitious plans for the centre’s future. “Sustainability will be a key focus, so enhancing current planning to implement initiatives such as recycling bins, increasing the number and speed of electric car charging points as well as looking at ways to reduce our environmental impact, will enjoy our own steadfast efforts. We aim to promote Fairhill Shopping Centre as a must-visit destination, attracting visitors from near and far, further contributing to the local economy,” she reveals, showcasing her long-term vision for innovation and sustainability at Fairhill.
“We extend the warmest of welcomes to Valerie in her new role as Centre Manager. As owners, we are excited to work alongside Valerie as we continue to invest and implement our vision for Fairhill as a premier retail destination in Northern Ireland. With work commenced on the new landmark Primark store we are moving forward with confidence that Fairhill will play a significant part in bringing vibrancy back to retailing in Ballymena. Valerie’s wealth of experience and local roots will be a key catalyst and driver for the future proofing of Fairhill as the centre the people of Ballymena can be proud of.” Ryan Walker, Director, Magmel (Ballymena) Limited.
It’s an exciting journey ahead with Valerie, confident that her leadership will assist in a new era of success and community engagement for Fairhill Shopping Centre.